Category Archive: Internet Marketing

The Benefits of Optimizing for Long Tail Search Terms


Too many marketers approach SEO by targeting keywords in their industry with the largest monthly search volumes, while neglecting the ‘long tail’ search terms. Too much focus on these ‘head terms’ is often exacerbated by the executive who “just has to be“…

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Why is Social Media Important to My Business?


A couple of statistics are key to understand why online social media are critical for marketing your business:
• 78% of consumers trust peer recommendations
• Only 14% trust ads

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The SEO Secret that SEO Consultants Don’t Tell You


There is a Secret.

It’s not just any secret…
Rarely do people ever realize this until it’s too late.

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Internet Influence Engines


What are Internet Influence Engines and why do they matter to my business?
Although we know Google is the number one search engine, most of us don’t know there are more than 50 other key online “Influence Engine” locations! You must be using these other…

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